🎥What Kinds of Instagram Videos Should You Make as an Attorney?

Social media has changed the way people connect with professionals — and that includes attorneys. More and more clients are turning to Instagram not just for inspiration, but for information they can trust.
If you’re an attorney looking to grow your visibility, build authority, and attract the right clients, Instagram videos are one of the most powerful (and accessible) tools you can use.

Here’s what to post — and why it works.

⚖ 1. Educational Explainers

Short, clear, and practical videos are gold on Instagram. Think about common questions your clients ask and turn those into 30–60 second clips.

Examples:

• “What to Do Right After a Car Accident”

• “3 Things to Know Before Signing a Contract”

• “What ‘Probate’ Really Means — in Plain English”

Keep it conversational and free of jargon. Viewers should walk away thinking, “Wow, I actually understand that now.” That builds instant trust.

💬 2. Myth-Busting Videos

There’s a lot of misinformation online about legal topics — and that’s your opportunity.
Create quick videos that start with a hook like:

“Most people think ___, but here’s the truth.”

For example:

• “You don’t always need to go to court to settle a dispute.”

• “No, your text messages aren’t always private.”

• “Filing an LLC isn’t as complicated as you think.”

These videos position you as the credible voice cutting through the noise.

👨‍⚖️ 3. Behind-the-Scenes Glimpses

People hire people, not just credentials. Show your human side — your team, your office, your prep before court, or even a quick coffee break between client meetings.
It helps potential clients feel more comfortable reaching out. You’re not just “an attorney,” you’re a real person who helps people like them.

🧠 4. Mini Case Studies or Success Stories

Without breaching confidentiality, you can share general stories about how you helped a client solve a legal challenge.
For example:

“A client came to me after being denied an insurance claim — here’s how we turned it around.”

This builds social proof and demonstrates your expertise through storytelling, not self-promotion.

📱 5. Quick Legal Tips and Checklists

These perform really well in Reels.
Think:

• “3 Documents Every Small Business Should Have”

• “Before You Hire a Contractor, Do This”

• “How to Protect Your Intellectual Property in 60 Seconds”

Short, actionable, and easy to remember.

✨ 6. Reactions to Trending Topics

When a legal issue is making headlines, jump in with your professional insight.
For instance:

“Here’s what that new privacy law actually means for small business owners.”

Timely posts like these boost reach and show that you’re current and relevant — not just quoting the law books.

💼 The Takeaway

Instagram isn’t just about selfies and filters anymore — it’s a storytelling platform. As an attorney, your job is to educate, demystify, and connect. Every video you share helps build authority, visibility, and trust — the three pillars that drive referrals and client growth.

So don’t be afraid to hit record. The law may be complex, but your approach doesn’t have to be.

📲 Follow Along or Connect

If you’d like help developing a video strategy that fits your law practice, let’s talk!
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