🎥 What Types of Videos Work Best for Businesses on Social Media

Video marketing isn’t just a trend — it’s the most powerful way to connect with your audience online. On platforms like Instagram, TikTok, Facebook, and LinkedIn, videos outperform every other type of content in engagement, reach, and conversion.

If you’re wondering what kind of social media videos for business actually drive results, here’s your guide to the most effective formats and how to use them to grow your brand.

1. Short, Scroll-Stopping Videos (15–30 Seconds)

Short-form videos dominate platforms like Instagram Reels, YouTube Shorts, and TikTok. These quick clips grab attention and deliver your message before users swipe away.

Best for:

• Promotions or special offers

• New product or service launches

• Fun, relatable moments from your business

Video Marketing Tip: Hook your audience in the first 2 seconds with motion or curiosity. Avoid long intros — jump right into the action.

2. Behind-the-Scenes Content

Authenticity sells. People want to see the faces and stories behind your brand. Behind-the-scenes videos show the process, the people, and the passion that make your business unique.

Best for:

• Small businesses and local brands

• Service providers

• Creative industries and startups

Video Marketing Tip: Don’t overproduce it. Natural lighting, candid moments, and real voices perform better than polished corporate clips.

3. Customer Testimonials & Success Stories

Trust is the foundation of every successful business — and video testimonials build it faster than words ever could.

Best for:

• Real estate agents, consultants, and service-based businesses

• Product-based brands with strong customer results

Video Marketing Tip: Let your clients tell the story. Keep the videos under one minute and highlight the results they achieved.

4. Educational or “How-To” Videos

Teaching your audience something valuable positions your brand as an expert. Whether it’s explaining a product, answering FAQs, or sharing insider knowledge, how-to videos consistently rank among the best video content for social media.

Best for:

• Coaches, consultants, and educators

• Brands that want to build authority in their field

Video Marketing Tip: Focus on solving one problem per video. Simplicity increases watch time and shareability.

5. Event Highlights & Recaps

If your business hosts or attends events, capture the experience on camera. Event highlight reels create energy, show community involvement, and keep your brand top of mind.

Best for:

• Local businesses and nonprofits

• Networking or trade events

Video Marketing Tip: Use upbeat music and quick transitions to reflect the excitement and movement of the event.

6. Seasonal and Holiday Videos

Timely content performs better because it taps into what your audience is already thinking about. Holiday videos and seasonal marketing content help your business stay relevant and relatable.

Best for:

• End-of-year promotions

• Thank-you messages to customers

• Fun team moments or seasonal greetings
  
  

🎯 The Key to Video Marketing Success

No matter the type, the best video content for business shares three essential traits:

1. Authenticity — People connect with people, not perfect productions.

2. Value — Offer entertainment, education, or inspiration.

3. Consistency — Posting regularly builds trust and recognition over time.

If you’re ready to boost your visibility but don’t want to commit to a full campaign, HYTO Marketing’s Holiday Video Special is the perfect solution.

🎬 Get 5 professional videos for just $500 — including 2 hours of filming time!
Use them for social media, your website, or ads — and keep your brand active through the holidays and beyond.

👉 Book your video session today and start the new year with powerful, scroll-stopping content.