📱What’s New on Instagram for Business? Do Videos Still Work?

Instagram continues to evolve — and if you’re a business owner trying to grow your brand online, it’s essential to stay updated.

Here’s what’s new and what’s working right now on IG.

📍 1. Instagram Still Loves Video Content

Short-form video remains one of the most engaging formats on the platform. Reels continue to be prioritized in the algorithm, and they consistently reach far more people than standard photo posts. So yes — videos still work, and they work very well when done right.

Why?

✔ Users are spending more time watching video content
✔ Reels show up not just in feeds but in Explore
✔ Video content improves discoverability

If you want your business to be seen, videos should be part of your strategy.

📍 2. Instagram Is Rewarding Reels & Engagement

Instagram’s current algorithm favors posts that keep people hooked — and short, entertaining, educational videos do exactly that.

👉 Think quick tips, behind-the-scenes, customer stories, product reveals — all in 30–45 seconds or less.

Those formats keep people watching, liking, saving, and sharing — all signals Instagram rewards.

📍 3. Shop & Sell Directly on Instagram

Instagram’s e-commerce ecosystem keeps getting more robust.

Now you can:

🛍 Tag products directly in Reels
🛍 Add shopping links in your videos
🛍 Send viewers straight to checkout

This is a huge win for businesses that sell products — and it makes videos one of the strongest tools you can use to convert views into customers.

📍 4. More Tools for Creators & Businesses

Instagram keeps introducing new features to help creators and brands stand out:

✨ Caption enhancements
✨ Interactive stickers for Stories
✨ Link stickers that boost click-throughs
✨ Text-to-speech for Reels
✨ Collaborative posts and Dual Reels

These features make videos easier to make and more compelling for your audience.

So — Do Videos Still Work on Instagram?

Absolutely. Yes.

In fact:
✅ Videos get more reach
✅ Videos drive engagement
✅ Videos help build credibility
✅ Videos make your brand more memorable

If your business isn’t using video yet, now is the time to start.

And the good news?

You don’t have to go big right away.

Short, simple, well-crafted videos — even under 45 seconds — can make a massive difference in how people see your business online.